I’m Coleman Ruiz, a trainer, educator, writer, and teammate. I get up every day thinking about exceptional performance. I believe we spark exceptional performance in our teams and each other through Service, Education, and Inspiration.

To Serve, We Must Give.

To Educate, We Must Learn.

And To Inspire, First We Must Do.

There is one all-purpose idea behind service and that’s the principle that you are your brother’s keeper. Only by taking responsibility as stewards do we truly give, and thus serve. To truly be of service we must give time, attention, energy, intention, compassion, and guidance. Every great teammate and leader is also a teacher and educator. To educate we must be a consummate student and expert learner ourselves. And to inspire – to “breathe life into” – we must do! It’s action, experimentation, and going first that inspires people towards exceptional performance.

In 1993, I entered the U.S. Naval Academy aspiring to serve our country however I’d be asked to do so. I spent 13 years on active duty serving as a US Naval Officer in the Naval Special Warfare community (U.S. Navy SEALs). During this time, I served overseas during six operational combat deployments in both the Afghanistan and Iraq theaters of war. I served multiple roles as a troop commander, joint task force commander, and executive officer.

While serving in the SEAL Teams, I was part of multiple incredible units that conducted hundreds of operations across the globe. I had the opportunity to serve in U.S. Embassies in both Yemen and Kenya working directly with the Ambassador’s country team and the host nation.

While in special operations, I also served as a training officer at both the basic and advanced Naval Special Warfare (SEAL) training schools, developing and leading the training of hundreds of basic and advanced special operations students through arguably the military’s most high-risk training programs, including the infamous Hell Week in BUD/S training.

The time I spent in the SEAL Teams and in service to the country gave me an enormous sense of responsibility to serve, educate, and inspire.

I’m currently serving as a General Partner at Anchor Capital Holdings, LLC a special asset investment group in Annapolis, MD.  With ACH I’m responsible for serving as an operating partner, guiding the turn-around and stabilizations for specific acquisitions and investments.

As a trainer, educator, and teammate I work with teams and leaders at the tactical, execution-level of unit leadership.

THERE’S NO QUESTION STRATEGY IS IMPORTANT BUT IT’S NOT “WHERE THE MONEY IS.” THE EVERYDAY DIRTY-WORK OF PLANNING AND RUNNING OPERATIONS WITHIN A DEPARTMENT IS WHERE TEAMING AND LEADERSHIP REALLY HAPPEN. AND TEAMING ALWAYS COMES BEFORE LEADING!

In the last six years since completing active duty service, I’ve served thousands of business people, coaches, and athletes while working with dozens of businesses, and collegiate and professional athletic teams.

I’ve had the tremendous good fortune of working as a contributor and researcher at the University of Pennsylvania, Wharton School at the Mission Critical Team Institute. I’ve presented on team cohesion and leadership at the annual Wharton People Analytics Conference, and am a siting US Naval Academy Trustee for Athletic and Scholarship Programs.

Also since completing active duty service I’ve served as the Executive Director of Carry the Load in Dallas, TX, a national 501(c)3, as a board member at Tip of the Spear, a veteran-focused non-profit, and member of the Station Foundation’s veteran transition programs.

Education and Personal
I graduated from the U.S. Naval Academy with a B.S. in Mathematics and earned an MBA in Finance at the Government School of Business & Public Policy from the Naval Postgraduate School in Monterey, CA. I met my wife at the US Naval Academy, and we’re now raising three boys together in Annapolis, MD.